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So now I want to talk about scripting your videos and why that is so, so important.

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Now, most people don't do this, and I'm not going to spend a lot of time specifically talking in-depth

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on scripting your videos, because one of the bonus lectures that I've actually added to this course

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will go pretty much in-depth with that.

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It's one of the YouTube videos that I did.

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I believe it's like eight things or eight mistakes to avoid as a new YouTube or something, or eight

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mistakes that kill new YouTube channels.

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That's actually a video that I put, you know, three to four hours in creating.

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So I put that video at the end with a couple of other bonus lectures.

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It will really, really help you out and go more in-depth of that.

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That said, I do want to cover the main points right here to make sure that I hit them home and make

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sure that you understand them.

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Right.

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So why do you want to script your videos?

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Well, first and foremost, you don't want to waste your viewers time.

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OK, that's that's literally the most important thing that scripting your videos will do.

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Right.

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You're going to make sure that you have a plan and that you have points to touch on and hit so that

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you hit those exact points, those value points.

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Right.

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So that you're giving them exactly what they came there for.

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If you win certain things, you might potentially miss out on on a key important point.

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There's been so many examples of times where I've winged something, just kind of doing it off memory.

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And I miss one crucial thing that I wish I would've put back in my video.

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Right.

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And if I would've just had a little outline there that I could potentially look over to every once in

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a while, make sure that I hit home a point.

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Right.

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Then I could I could just cut that will out.

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Take a break.

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I could say something.

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Take a break.

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Make sure to hit a point home.

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Remember it.

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Come back to the video.

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Starts speaking again.

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Right.

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Then I can take a break and I can just cut those walls out my editing software and nobody would know

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you.

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You don't want to waste your viewers time.

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You want to make sure that you have a plan and have points to talk about.

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Now, don't get me wrong, you can wing certain videos.

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And, you know, if you're more comfortable winging videos, then by all means, go ahead and try it

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and see what what works for you best.

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And it depends.

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N-E in each obviously and certain things, certain videos can be done better wing wings, like, for

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example, tutorials.

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So every time I'll do like an online Albatros material.

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It's something that I know a lot about and I can basically just show and demonstrate, like the value

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of me actually going through the process.

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Right.

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There's no way to really script that fully.

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So what I do is I wing it.

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That said, you want to make sure that you understand the concepts a lot.

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If you are going to wing something like that.

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But the best example of something like I said, the wing would probably be a tutorial.

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If you're just doing like a talking to the video type of thing, like I'm doing right here, or you're

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doing like, you know, you're standing in front of a camera and explaining something.

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The best thing that you can do, in my opinion, is have it at least if it's not a script or like a

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flattering thing like I keep referencing here, you want to at least make sure that you have little

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points like this to remember to bring up so that you hit those points home and you can make sure to

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give them most value in the shortest period of time possible.

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Another thing that I recommend that you do is simply cut the loans out like we talked about or things

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that aren't important.

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So, for example, if I'm creating a YouTube video right now.

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Right.

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And I go back and I put this actual raw video in my editor and I go through and I start editing it,

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I'm a cut certain point per points out of this where I might stumble or, you know, have different

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words that, you know, don't come out correctly or, you know, maybe I might have, you know, alone

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in the thing or I might say something completely that's that's, you know, just waste of five seconds.

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I'm going to cut that out because on YouTube, those little locals matter.

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Now, for a specific course like this, obviously that matters in a certain degree, but I don't get

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graded on the watch time.

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I'm trying to give the most raw related value piece that I can.

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I'm trying to communicate it as clearly and as authentically as possible so that you understand.

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Right.

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But on YouTube, you need to do that.

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But you also need to focus on not having any locals, not losing any audience retention, not losing

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the the interest of the viewer, essentially because it's a different platform.

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Right.

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You're kind of trying to entertain in a lot of ways then, you know, just create a course that's educational.

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So on YouTube, you really need to focus on cutting out your loans.

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You don't want to waste the viewers time.

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And that's a super, super, super important reason why you should have a script, especially for YouTube

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videos.

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But on YouTube specifically, it's a major, major, major ranking factor for the algorithm.

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And you're going up against so many other videos.

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So you really need to take advantage of this if it's not like a tutorial.

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Now, another thing is, you know, I've noticed personally that when I wing videos, if they're not,

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we're not talking about, like, tutorials, because obviously a tutorial, I can't I don't have any

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specific examples of a tutorial that's whinged versus a tutorial that's like not whinged.

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But in general, if I'm doing like a talking to the camera type of thing and I like and I make sure

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to hit home points and I make sure that I have a script and I make sure that a number one.

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Hey, number one.

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Number one.

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And most importantly, that that I do have a scripted intro because that's the number one thing that

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you definitely need.

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You definitely need a script in intro.

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The worst thing that you do is try to wing in in show, because then you're not to be able to capture

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the attention as efficiently.

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Right.

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You want have a plan, especially for your intro on YouTube.

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But one of things that I've noticed, you know, is the videos that I have a plan for, especially with

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the intro, pretend to perform, you know, a lot better than the ones I just wing or, you know, the

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ones that I don't edit as as cautiously like that.

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So, you know, I know it's easy to just say this, but I.

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If you don't, you know, if you're not sold on it yet.

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I would recommend that maybe you test out both and see what works for you.

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But chances are, I'm willing to bet that the scripted videos were will perform a lot better than the

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unscripted ones because of all these points that I had on now.

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Lastly, I want to talk about, you know, giving more important, giving more value to your audience

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in a short period of time.

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So the majority people and I love the quote basically, where it's like when everyone else's eggs use

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AG, right?

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Well, on YouTube, everyone's trying to capture attention and everyone's trying to, you know, game

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the system.

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Everyone's trying to accumulate that longer watch time.

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Everyone's trying.

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And there's nothing wrong with that.

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One I'm trying to say is everybody is trying to kind of click bait and kind of drag the video on.

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Right.

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If they click bait you with, like, the most important Instagram tip that you could do in 2019.

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Right.

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Chances are they're not going to give you that tip until like, you know, eight to 10 minutes into

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the video.

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Right.

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They're going to try to drag the video on and capture your watch time as long as possible, you know,

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to then give you the tip so that they get good metrics on the video.

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And that's understandable.

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There's nothing wrong with doing that.

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I suggest that you do that to a certain degree, too.

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That said, sometimes when everyone else zags, you want to zag.

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So instead of just, you know, capturing attention or dragging the video on which people literally

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hate, even though it hurts or helps, that videos metric, potentially, I would recommend that you

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just keep it simple.

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The reason being, if you have a script, you keep it simple.

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When you give value, you give more value in a short period of time.

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People will remember that.

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Right.

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And one of the things these are two completely unrelated things, although it works for content or just

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general entrepreneurship.

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Two of the things that I've been reading really recently that have made a huge difference in the way

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that I perceive my business and the way I perceive giving value to my customers.

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My audience are the Thank You Economy by Gary V and Amazon Letters to Shareholders by Jeff Bezos.

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Obviously, it's literally all the stuff that he ever wrote to Amazon shareholders about their the strategy

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of the company from back in like, like nineteen ninety seven, I think all the way up to obviously

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last year.

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And both things.

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The two general themes in both of these which are crucial, is basically giving more to your customers,

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focusing on the long game, the long game and letting that play out over time.

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Right.

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The reason that I'm drawing those conclusions and I will make sure to link both of those above in a

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you know, the thank you economy will be an NFL link.

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I think I make like a dollar on it.

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So it's not a big deal.

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You can just Google it if you want.

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But the Amazon letter to shareholders, I've actually accumulated all of them in like a a read me file.

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So if you want to go ahead and read them, it's 100 cent free.

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It's just like a digital PDAF.

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You can print it out, put in a binder like I did if you want, and go through and highlight, which

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I recommend that you do.

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And you will see that common theme in there, both of long term and you'll literally just relentless,

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relentless, relentless focus on customer satisfaction.

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That's the reason in a nutshell.

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And Basso says it literally like a thousand different times in the -- and the shareholder letters

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that Amazon successful right over the long term.

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So the reason I'm telling you this is because if you focus on long term and giving your customers more

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value now in a short period of time, you might not necessarily accumulate that watch time or that you

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know, that audience retention or, you know, you might not click bait as well as other potential channels

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that you're competing against right now.

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But I promise you, people remember that and come back to your channel in your videos as you being the

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person that gave them the most value and straightforward answers.

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And they will stick with you long term.

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So always play the long term game, never play the short term game.

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And when everyone else zags use AG.

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And that's the main reason why I suggest that you script your videos.